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Quickfood / Marathon Paty

As Account Director for Quickfood in MB10, Angel was responsible for the development of actions to Paty. Marathon Paty, in Vicente Lopez, was one of those brand actions. The objective was to communicate the differential of Paty as the burger with the lowest content in fat in the market, selected by the Institute for the Promotion of Beef.

The concept of the action was "You take care of yourself. We take care of you."

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© 2012 Ángel Armando Chioraia - All rights reserved